Thursday, July 16, 2009

User Group and Oracle Loyalty

Recently the IOUG and Oracle embarked on a survey that collected the value that people receive from user groups like the IOUG and Oracle. I mentioned this survey previously and I hope that many of you took the time to complete it.

So what did this survey tell us? What did it tell Oracle? It told us that generally people are very satisfied. The survey showed that 80% of people who are associated with one of the participating in a user group are Very Satisfied with this relationship. This is no surprise for people who are already members, and has now confirmed this with Oracle.

So what did you identify as the most valuable reason for being a member? I think that question is quite obvious; it is Networking. Again over 75% of respondents said that Networking was a very valuable benefit of being a member. In addition similar numbers were seen in the Education provided by the user community. This confirms what we see as being our value. The user groups are the best place to go to meet people who have similar Oracle interests. The value of in-person and virtual networking are two of the foci for the coming year for the IOUG. The only place you can get unbiased information about Oracle technology comes from the user communities and this survey has confirmed this value.

The key is providing value. People today understand that they need to do more with less. So user groups need to provide this type of cost-effective education. The IOUG is looking at working on a BI event in the coming months. We expect this will be a virtual event in the late fall and one that will be delivered at a very advantageous price point. The IOUG is listening and our program is changing to meet our member needs.

One interesting tidbit that as mention today was mentioned was that according to some folks at Oracle, it seems like User Group members log less Service Requests for support. So now how will Oracle help the user groups is the question as we already know how user groups help its members and Oracle. As some people say “Membership Has It’s Privileges”…..take some time and join in. (

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